Desigual is already something of a household name in Spain and its logo is a familiar sight. Fun, fresh, authentic and rebellious, coupled with a sense of humour are the key brand values. The brainchild of Thomas Meyer, Desigual began in 1984 with the objective to create a fun and differentiated clothing range at accessible prices. The first slogan for the brand was 'Desigual is not the same', and this continues to be the driving force behind the label over twenty years on.