To those around in the 1960's, the name Lambretta is synonymous with the original Modmobile, the Lambretta scooter, and the distinctive Italian-influenced style of that era (think Quadrophenia). This heritage and attitude underpins the Lambretta streetwear label that burst onto the UK fashion scene in 1997 and has been increasingly important to a new generation of equally fashion conscious and aware people ever since. Lambretta have partnered with the legendary mod band The Who to launch a 60's inspired clothing range.