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Armani Vs Armani Exchange: What’s The Difference?

One of the most common questions we are asked is 'what is Armani Exchange?' Unfortunately, it's not the simplest of questions to find an answer to. If you do a search online, you're most likely going to end up being more confused due to Armani's complex segmentation. So here we are going to finally clear up the age-old question, Armani vs Armani Exchange: What is the actual difference? Don't forget to also check out our extensive Armani Exchange: collection! QUICK ACCESS GUIDE What is Armani?What is Armani Exchange?What is Emporio Armani?Giorgio Armani vs Armani ExchangeEmporio Armani vs Armani Exchange So ...

Style Guide: What To Wear With Ankle Boots

Ankle boots are the ultimate versatile shoe. When you swap your wardrobe around from season to season, your ankle boots stay in a prominent position exactly where they are. Why? They’re a wardrobe staple that can be styled with everything from trousers to jeans to dresses and skirts of all lengths. When paired with the perfect outfit, they exude effortless style. You may be surprised to discover just how many options you have available when it comes to selecting an ankle boot. Different styles work for various outfits - from casual to  effortless glam, all the way through to a ...

Getting it Right: How to Dress for Your Shape

As we all know, no two bodies are the same and what we must all accept is there’s no perfect shape to be. It’s easy to get bogged down in thinking the grass is greener - ‘if only my legs were longer/my waist was slimmer/my curves more noticeable.’ But the one thing you can guarantee is, the person with your dream body shape is facing challenges of their own. The truth is, we all have parts we’d prefer were different, but, importantly, we all have assets too and you can dress to accentuate those. Identifying your body shape is a ...

New Year’s Eve: Best Party Looks For The Biggest Night Of The Year

New Year’s is the perfect excuse to dress up and show off your style. Let’s face it: it’s not quite as easy as pulling on your trusty dress or suit, especially when there are so many different dress codes. Whether you’re celebrating the New Year with a big party or keeping it more low key with your family, dare to try something new and take our advice for the ultimate New Year’s Eve outfit. Not sure where to start? Keep reading our outfit guide to get some inspiration and you’ll be dressing to impress no matter what the event. Exclusive ...