Established in Italy, 1911, Fila is now a world-renowned brand. Known for crafting retro sporting goods, Fila originally started out by just creating clothes for the people of the Italian Alps and heavily focused on their underwear range. The turning point for Fila was in 1975 when Björn Borg, a world-class tennis player collaborated with them, showcasing the ever popular Settanta Mk1 and Bb1 Polo shirt. In 1977, Fila launched the signature Borg BJ line which became an iconic symbol for the seventies’ athleisure scene. In recent years, we've seen Fila styled on the characters of Dwayne Johnson and Danny Dyer.